Texas Longhorn herd walking through the desert at golden hour sunset
Serving Waco, Temple, Killeen, Texas & Beyond

Your Business is the Best in Town. Your Website Should Prove It.

Most local businesses are invisible online. We fix that — with high-performance websites built around your customers, your market, and your budget. Starting at a $300 Founders Rate.

What We Do

Real Websites Built for
Real Business Owners.

Most web agencies build sites. We build the thing between your business and your next customer — and we don't overcomplicate it.

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Professional Web Design

Fast, clean, mobile-first sites built to make a strong first impression and keep visitors on your page long enough to become leads. We design around your customers, not design trends.

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Local SEO Setup

We make sure Google sends your neighbors to you — not your competitor down the street. Structured specifically for Waco, Temple, Killeen, and every city in between.

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E-Commerce & Online Ordering

Let customers buy from you 24/7 without phone tag. Whether you sell products, services, or appointments — we set up simple, secure ordering that you can actually manage yourself.

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Website Modernization

Old site giving you more embarrassment than business? We'll transform what you have into something you're proud to show off — without tearing it all down and starting from zero.

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Ongoing Support & Updates

We don't disappear after launch. Updates, new pages, new hours, seasonal specials — we're a call or email away. No ticket systems. No outsourcing. Just Ian.

Not sure what you need?

Start with a Free Site Audit.

Tell us your URL and we'll tell you exactly what's holding you back online — no obligation, no sales pitch.

Request Your Free Audit
Serving:
Waco · Bellmead · Temple · Killeen · Belton · Harker Heights · Georgetown · All of Texas & Beyond
Texas bluebonnet field with weathered fence post under blue sky

From Seed to Success

Rooted in Texas.
Growing Your Business.

The Digital Difference

Traditional Agencies vs Heart of Texas

cancel The "Big Agency" Trap

  • Months to LaunchYou're stuck in "design rounds" while your competitors take your customers.

  • $10k+ Price TagsPlus hidden maintenance fees, hosting markups, and "change order" costs you didn't see coming.

  • Technical JargonThey talk about "tech stacks" and "frameworks" instead of your revenue and your customers.

  • 50% Upfront. Always.You pay thousands before seeing a single pixel. Hope it works out.

check_circle The Texas Handshake Way

  • Live in Days, Not MonthsOur streamlined process gets you collecting leads while they're still "in planning."

  • No Risk. No Games.$300 setup gets you started. If you don't love it, you don't pay. No contracts, no deposits during the build phase.

  • Plain English, AlwaysWe talk about your customers and your revenue — not tech stacks and deployment pipelines.

  • You Talk to the BuilderNot a sales rep, not an account manager. Ian builds your site and Ian takes your calls.

Central Texas blackland prairie at sunset with native grasses and a red barn

Every Region. Every Business.

From the Piney Woods
to the Panhandle.

Simple Pricing

Choose Your Speed

No hidden fees. No endless contracts. Just professional Texas web design at a price that makes sense for your business — backed by our no-pay guarantee.

The Foundation

The "Get Online" Special

$300
setup fee + $30/mo retainer
  • check_circle Professional 1-Page Site
  • check_circle Mobile Optimized
  • check_circle Basic Local SEO
  • check_circle Contact Form & Click-to-Call
  • check_circle Texas Handshake Guarantee
  • check_circle 25 Monthly Content Revisions
Start Here
Most Popular

The Growth Engine

The "Market Leader" Choice

$500
setup fee + $50/mo retainer
  • check_circle Multi-Page Business Site
  • check_circle Custom Contact & Lead Forms
  • check_circle Advanced Local SEO
  • check_circle Google Analytics Setup
  • check_circle Google Business Profile Optimization
  • check_circle Texas Handshake Guarantee
  • check_circle 25 Monthly Content Revisions
Go Pro

The Dominator

Custom & Full Scale

$1,000
setup fee + $80/mo retainer
  • check_circle E-Commerce & Full Apps
  • check_circle Multi-Location Solutions
  • check_circle Custom API Integrations
  • check_circle Custom Analytics Dashboard
  • check_circle Dedicated Texas Support
  • check_circle 25 Monthly Content Revisions
Schedule a Call

Every plan includes the Texas Handshake Guarantee — you only pay when you love it. Need something in between? Let's talk.

Texas Gulf Coast beach at golden hour with sea oats and a distant fishing pier
Why Trust Us

Fresh Agency. Zero Risk.

We're new — and we're not going to pretend otherwise. Here's why that's actually good for you.

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The Guarantee Is the Proof

We only offer "build first, pay later" because we're fully confident in our work. A guarantee this strong isn't something you offer if you're not absolutely sure of what you're building.

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New Means You Get Our Best

You're not client #47 handed to a junior contractor. You're a founding client — and you get Ian's full attention, every step of the way. That's not something a big agency can say.

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Real Person. Real Phone Number.

You'll always be talking to Ian — the person actually building your site. No ticket systems. No account managers. No runaround.

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Radical Transparency

You'll see your site before you commit to a single dollar. We show our work at every step, so you're never left guessing where things stand or what you're getting.

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Founding Client Rates

Our early clients lock in our lowest rates — permanently. As our portfolio grows, prices will reflect it. Get in now while $300 still gets you a professional website.

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Your Neighbor, Not a Vendor

We're based in Texas and serve businesses everywhere. We understand the local market because we live in it. When your business thrives, our community thrives. That's not a tagline — that's the deal.

Get in Touch

Ian Helms — Founder, Heart of Texas Digital

Real person. Real background. I'm here to help you grow.

mail Email Ian Directly
Warm Texas Main Street storefront at dusk with string lights
verified

Our Pledge

100% Satisfaction

or you don't pay a dime

A Message from the Founder

I won't let you make a "Bad Bet."

Hi, I'm Ian. I started Heart of Texas Digital because I watched too many local business owners get quoted $10,000 for simple websites that took months to build — and still didn't show up on Google.

That's not how we operate. The Texas Handshake Guarantee means exactly what it sounds like: we build your site, you review it, and you only pay when you're absolutely thrilled. If something's off, we fix it. If you hate it entirely, you walk away free.

I'm betting my reputation on every project I take. That's the only way I know how to work.

Current Availability

This week

Read the full story
FAQ

The Questions You're Probably Already Asking.

Straight answers. No runaround.

How much does a website cost? expand_more
Our websites start at $300 setup (plus a $30 monthly retainer) for a professional single-page site. Most local businesses choose the $500 Growth Engine (plus a $50 monthly retainer) for a full multi-page site with local SEO and analytics. Custom and e-commerce builds start at $1,000 setup (plus $80 monthly). No hidden fees. No surprises.
What exactly is the Texas Handshake Guarantee? expand_more
Simple: we build your website first, you see exactly what you're getting, and you only pay when you're 100% thrilled with the result. During the build, we include up to 5 design revisions and 15 content revisions. Once you're happy and pay the setup fee, your monthly retainer covers 25 content revisions per month. No contracts. No deposits. That's a Texas Handshake.
How long does it take to get my website live? expand_more
Foundation sites (single-page) can be live in 5-7 business days. Growth Engine sites (multi-page) typically launch in 2-3 weeks. We move fast on purpose — every day without a proper website is a day you're losing potential customers to the business down the street.
Do you serve businesses in [my city]? expand_more
We're Texas-focused — Waco, Bellmead, Temple, Killeen, Belton, Harker Heights, Georgetown, and the surrounding areas are our home market. That said, we work with businesses anywhere in Texas and beyond when it's a good fit. The whole process is remote-friendly, so location is never a barrier.
Do I need to provide photos and content? expand_more
Nope. We work with what you have and help fill in the gaps. If you have photos, great — we'll use them. If you don't, we have solutions for that. We guide you through the whole thing so you're never staring at a blank form wondering what to write.
I already have a website. Can you fix it instead? expand_more
Absolutely. Website modernization is one of our specialties. We'll take an honest look at your current site and tell you exactly what's holding it back — and whether that means a refresh or a full rebuild. We'll always recommend the most cost-effective path, not the most expensive one.
Will my site actually show up on Google? expand_more
Every site we build includes baseline local SEO — page titles, meta descriptions, Google Business Profile guidance, and site structure that search engines can read. Growth Engine and Dominator plans go further with advanced local SEO targeting your specific city and competitors. We don't just build you a site; we make sure people can find it.

Have a question we didn't answer?

Ask us directly — response within 24 hours
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Ready to Stand Out?

The Sky's the Limit.

Limited Monthly Spots — This week is next open

Claim your growth spot.

We take on 3 new clients per month to make sure every project gets our full attention. Secure your spot and let's build the site that pays for itself.

Schedule a Call See Our Process
No commitment to schedule Response within 24 hours Texas Handshake Guarantee on every project